Social Media Marketing and Your Business

Social Media Marketing is the new form of Marketing and currently has a lot of buzz associated around the term. But business owners ask me all the time, what should I really be doing and how can I make it work for me? As with any Marketing strategy, it is complicated and requires a full on strategy that encompasses several different angles, not just one of two.

The best thing to keep in mind with social media marketing is to think of it as a regular marketing campaign. When you participate in a Print campaign you don’t choose only one avenue to go through right? Typically a good marketing campaign involves print, TV, Internet and Radio. Combining all of these avenues to get your message across to consumers, usually means gaining more leads from your campaign.

Internet Marketing and Social Media Marketing should be viewed in the same way. All aspects should be involved into your campaign to make it the most successful for your business, no matter what industry. Facebook and Twitter are avenues that help you brand your name and product or products. LinkedIn is great for networking with other business professionals, who are actually looking for business professionals to meet. The best kept secret so far, however is Business Blogging.

Business blogging is the best way to engage consumers while simultaneously branding your name and product/products. Engaging consumers is so much better in this millenium, as opposed to pushing your products on them and begging them to make a decision. Communicating through a blog, helps companies reach a larger number of their target market, they also allow consumers to communicate back through leaving comments, questions and reactions, as opposed to a static web page that only allows consumers to view and read.

A blog page also encourages internet users to stay up to date on the blog page, coming back to the page on a weekly or daily basis to be informed through your writings. When consumers start returning to your blog page to read the information, they become more and more comfortable with your company. This trust that builds up through the writing in a business blog is what allows consumers to make up their mind to purchase from your company as opposed to your competitor.