Mashable.com has reported today the end of Facebook Beacon. If you don’t remember what Beacon was exactly, don’t worry most people probably don’t, so you might be in good company.
Beacon was Facebook’s advertising platform founded in 2007 in the hopes to revolutionize advertising by posting updates to a users Facebook profile when the user interacted with its partner sites. This week Facebook said that it has settled a class-action against Beacon and has agreed to shut it down completely. Facebook will establish a $9.5 Million fund for the purpose of funding initiatives related to online privacy. With the recent development of Facebook Connect, the decision has been easier to take for Facebook as this has had a huge success.
According to the WSJ the settlement is pending approval in the U.S. District Court of the Northern District of Claifornia
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