There are many theories floating around online about Twitter marketing or social media marketing is and how it is put into practice. While much of it is common sense there is a lot that is simply unproven or a waste of time. Businesses large and small are realizing how social media sites such as Facebook and Twitter have permeated peoples lives and are becoming more social network savvy.
Some have made the transition from offline to online like a duck to water while other businesses seem stuck in an old mindset with the belief that it is just another form of one way advertising. Those businesses that have been successful have not fallen back on methods that have worked in the past but no longer apply but have created something of genuine value.
The businesses that have really shone have gone beyond using social networks merely as another tool in their marketing mix to promote their products but have used employeda ingenuity to create viral marketing campaigns or memes which have hooked in existing customers and created whole new army of new ones. It is not enough to simply engage in a ‘conversation’ with your follower/customers. You have to have something interesting to say and not just some cheesy sales pitch.
Technorati Tags: Social Marketing, Social Networking, Twitter, Facebook
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