Wednesday, September 30, 2009

Ping!

Dengan begitu berkembangnya teknologi, semakin mudah saja kita menemui orang – orang di sekitar kita, atau bahkan kita sendiri, yang begitu sibuk dengan berbagai gadget. Mulai dari eksekutif top, sampai ABG. Seorang teman bahkan bela – belain membawa laptop pribadi ke kantor karena kantor tidak memberi akses internet bagi semua karyawan, agar ia tidak kehilangan kontak dengan dunia maya. Ia lalu memasangnya laptopnya di sebelah komputer kantor, agar senantiasa terkonek dengan jejaring sosial, sepanjang jam kerja.

Kiriman video yang menayangkan sajak Serafina Ophelia berjudul “ibu dan fesbuk”, yang pada dasarnya mengkritik keasikan orang tua pada situs gaul di komputer, tak pelak memancing berbagai reaksi. “Ibu. Facebook. Hubungannya eraaat sekali. Setiap hari, sehabis makan, setelah mandi, setiap saat…. Sampai kapankah hubungan erat ibu dan fesbuk? Mungkin sampai akhir hayatnya. Notebooknya akan dibawanya… ke Surga” Ada yang sekedar tertawa atau mengagumi ketajaman pengamatan sang anak. Ada pula yang lalu mentertawakan dirinya dan mawas diri: ”Sebegitu terbenamnyakah kita di dunia maya ini, sehingga seolah-olah dunia riil sudah ‘tidak penting’ lagi?”

Tidak heran kalau di lingkungan pergaulan ada pula sekelompok orang yang menamakan dirinya “anti BB alias anti-Blackberry” dengan alasan anti ‘lifestyle asal lifestyle’. Mereka menyuarakan keprihatinannya akan kehidupan gaya baru yang membuat orang menjadi tidak ‘being present’, tidak peduli akan apa yang terjadi di sekelilingnya, lebih dominan tersedot ke sebuah layar kecil yang seolah ‘berbicara’ ‘berceritera’ ‘membawa kabar gembira’ ‘memberi instruksi’ dan memberi banyak stimulus yang menyebabkan kita terbenam ke dalamnya. Bayangkan saja, bila blackberry di tangan kiri, sementara di hadapannya komputer dengan belasan windows yang terbuka sekaligus. Baru sebentar menekuni tugas tertentu, segera saja terdengar bunyi:”ping!”, entah dari yahoo messenger, sms, chat facebook, ataupun blackberry messenger yang memanggil. Dan, hampir semua dari kita, dengan setianya langsung merespon dan berpindah perhatian ke si pemanggil, padahal belum tentu pesan tersebut berguna, misalnya:”lagi ngapain…?”. Sadarkah kita akan ‘cost’ yang kita tanggung akibat ‘Ping – Ping’ yang menginterupsi?

Perhatikan Perhatian Kita

Teman saya memang ratu multitasking. Sambil mendengarkan keluhan bawahannya, ia ingat untuk me-remind pembantunya membeli daging rawon. Bersamaaan dengan mendiskusikan jalan keluar keluhan bawahan, ia sekali-sekali bisa melirik ke ‘incoming mail’-nya, memonitor perkembangan dari situasi yang perlu ditindaklanjuti. Pertanyaannya: berapa orang dari populasi manusia yang mempunyai kapasitas seperti teman kita ini? Ya, tidak semua orang dianugerahi talenta multitasking seperti ini. Jika, katakanlah, bawahannya meniru melakukan hal yang sama dengan atasannya, siapa yang akan menekuni pekerjaan pekerjaan yang butuh fokus dan konsentrasi tinggi? Dan, bila bawahan memperbolehkan dirinya diinterupsi setiap saat, kapan waktu ia bisa melakukan pekerjaannya dengan tuntas dengan kualitas yang baik?

Kita yang saat ini berada dalam knowledge economy , di mana berjuta pengetahuan yang ada dan datang perlu dicermati dan dipilih baik-baik, ditantang dengan situasi di mana banyak sekali, terutama penduduk Asia, melakukan “task-switching,” berpindah dari satu tugas ke yang lain. Situasi ini menjadikan kita tidak cukup punya kesempatan mengendapkan dan memusatkan perhatian kita pada hal yang benar-benar penting.

Tanpa disadari banyak, diantara kita menginterupsi, syukur – syukur kalau tidak dipermainkan oleh interupsi. Bahaya yang tidak kita sadari akibat interupsi ini, bukan saja pada waktu yang terbuang, tapi juga pada terlepasnya fokus kita pada tugas yang pertama. Dari hasil penelitian terhadap 9000 pekerja yang ditanyai kapan saat mereka paling kreatif, hampir semua mengatakan bahwa mereka bisa berpikir kreatif pada saat tidak diinterupsi. Dalam atmosfir ‘overload’ informasi dan interupsi yang konstan ini, rupanya kreatifitas berpikir kita juga terancam. Alangkah bahayanya. Kita akan sulit mengeluarkan solusi kreatif, karena kita tidak bisa mendalami permasalahannya dengan baik. Bisa bisa kita dibingungkan dan mencampuradukkan antara realita ‘tech-savvy’ dan kegiatan mengembangkan dan menginovasi pengetahuan baru Mungkin contoh yang paling ekstrim adalah Einstein, yang senantiasa memikirkan, membawa tidur permasalahan dan berkendara ‘concern’-nya, sampai menemukan ‘AHA’ sebagai jawaban dari suatu permasalahan. Bayangkan bila Einstein hidup di jaman ini apakah ia bisa se-‘unplugged’ dan se’fokus’ ini? Dalam ‘era digital’ ini, nampaknya banyak orang lupa bahwa pemusatan perhatian adalah sebuah kompetensi yang sangat penting dan perlu diperhatikan.

Siaga 1, Siaga 2, Siaga 3.

“Saya benci dokter jantung saya. Dia tidak bisa ditelpon saat saya memerlukannya” ungkap teman saya. Kekesalannya ini bisa sekali dimengerti, apa lagi kalau teman kita ini punya kondisi berisiko tinggi dengan jantungnya. Ada profesi-profesi dan situasi tertentu di mana seseorang memang harus siap “on call” alias “si-ma-tu-pang”, siang malam tunggu panggilan, misalnya saja petugas customer service PLN yang harus siaga 24 jam sehari. Namun demikian, apakah semua profesi, contohnya, dokter mata harus juga ‘on-call’? Apakah semua militer harus “s3b” setiap-saat-siap-berangkat tanpa ada situasi mengancam? Bukankah hal ini yang menyebabkan adanya pembedaan siaga 1, 2 dan 3?

Kita sebagai mahluk biologis memang dibekali sistem kewaspadaan terhadap perubahan situasi. Contohnya reaksi-reaksi refleks kita, kemampuan menyelamatkan diri dari bahaya. Tentunya di era ‘speed’ dan ‘mobility’ ini, beraksi terhadap ‘ping-ping’ dari gadget-gadget yang kita miliki sangat wajar. Namun, jangan kita lupakan bahwa ada tugas tugas berpikir seperti analisa, sintesa, berstrategi, berinovasi dan mengarahkan serta memfokuskan perhatian kita. Selain itu, kita pun perlu menghargai situasi tatap muka yang sedang kita hadapi, yang justru dijamin jauh lebih kaya daripada informasi layar gadget yang tidak mengandalkan kekuatan persepsi dan multisensori kita. Belum lagi respek, perasaan kita dan perasaan orang yang hadir di hadapan kita, bukan saja perlu diperhitungkan, tetapi juga merupakan sumber informasi tersendiri pula.

Teknologi perlu kita gunakan lebih bijaksana, sebelum justru membuat kita bodoh sebelum waktunya. Mungkin, tidak salah juga bila ada orang yang “lebih sulit dicari daripada presiden” dengan dalih sedang berkonsentrasi dan mencari ilham.

(Ditayangkan di Kompas, 28 Maret 09)
(penekanan ditambahkan)

Trend Watch: What is Lifestreaming?

There’s talk about how blogs are soon to be deceased in lieu of lifestreaming.

The Doomsdayers believe the blog scene might as well be hooked up to a respirator: With notable exceptions given to big-shot bloggers and major blog sites that are already heavily entrenched in their respective market niches.

I don’t buy it. I think the prognosis for the persistence of blogs, in general, is excellent.

It’s not an either/or proposition. Still, this business of lifestreaming is intriguing.

What is lifestreaming?

The precise definition of lifestreaming elicits different responses depending on whom you ask.

I favor easy-to-digest explanations; so let’s go with this one from lifestreamblog:

“In it’s simplest form it’s a chronological aggregated view of your life activities both online and offline. It is only limited by the content and sources that you use to define it.”

Well, that sure narrows it down.

Just like life, it’s a lot of things

Let’s start with lifestreaming as a “chronological aggregated view,” big giant window, or however else you choose to describe uploading a bunch of information, in one place, where others can see it.

Next, it’s only limited by “the content and sources that you use to define it.”

So… blog posts, updates to your various social media sites — LinkedIn, MySpace, Twitter, Facebook, Flickr, YouTube, etc. — links, tidbits, social bookmarks, emails that you float into the stream – basically it’s like creating a single network for all your different online channels.

Lifestreaming can happen in real-time. Hence, you can send a live video feed of what you’re doing at a given time.

Depending on your outlook, lifestreaming can be really cool, or TMI; as in too much information.

The stream scheme

There are numerous avenues for getting your life into the stream of things — some are more robust than others. Popular lifestreaming applications include FriendFeed, Lifestrea.ms, Posterous, Profilactic and Tumblr.

One obvious advantage to lifesteaming is that your friends and followers don’t need to visit many different sites to see your Tweets, Facebook entries, photos, videos, slideshows and all the rest of it. Now there’s a one-stop shop.

Conversely, a lifestreamer need not go to all those same sites to upload, or respond to comments on, his/her posts.

In any event, convergence is increasing. Facebook did buy FriendFeed, after all. You can post to Facebook from Twitter.  You can import your blog and other applications to WordPress.

There’s surely more to come down this particular pike.

To stream, or not?

Inputting and viewing everything all in one place is not for everyone. The stream can look like too much disorganized clutter to certain eyes.

However, if you truly want your life to be an open book, this is an easy way to go for it.

- Deni Kasrel

What do YOU think of lifestreaming? Is it the next greatest thing, or way too much information? Comments welcome.

Tuesday, September 29, 2009

I Do...Not?

The past several days, my entire Facebook newsfeed has become plagued by status updates and new photo albums revolving around weddings and engagements. Just today, two new albums documenting “Our Engagement” went up within minutes of each other. By girls (women, at this point?) I knew fairly well in college, haven’t kept in touch with, but still am slightly shocked that they are the ones planning their weddings!

The mild surprise that accompanies these particular girls’ identities and what I remember of them from college is really not the point, though. Several people from my high school have also recently become engaged and I am attending two weddings in the next two months – one of which I am IN!

To back up slightly, 10 days ago was my 25th birthday. Despite the fact that I can still pass for about 19 years old, the idea that on paper I am one quarter of a CENTURY is kind of unnerving. I mean, it’s not…but it is. Twenty-five is so young and so old all at once (and yeah, I get that when I’m 30 or 45 or whatever, I’ll realize it was never “old”…bare with me here). On its own, it’s really just another birthday (and it was one of the best I’ve had). But combine the whole quarter-century bullshit with all these weddings and rest-of-our-lives vows and I’m suddenly like, what the fuck!

On one hand, I cannot even begin to fathom being at the stage in my life where I am ready to commit to someone totally and completely. To commit to sharing my life with someone – my space, my thoughts, my body, my nights, my meals – that’s HUGE. I honestly don’t understand how anyone at this point in life knows for certain that this is the right decision for the rest of their lives.

Maybe I’m a jaded child of divorce, maybe I’m envious that these other girls (women?) and guys (men?) have so much confidence in their love for one another that they are ready to go the distance and really commit. Seeing it plastered all over Facebook, though, unhinges a level of insecurity I didn’t know I had and provokes this weird, foreign gut-desire to have that kind of love, too.

And then I concentrate really, really hard and get my perspective back into place. I’m only, barely 25. Despite multiple chances at starting new relationships this past year,  I’m single. Apparently because I want to be. Because when I’m painfully honest with myself, as gorgeous as the wedding photos are, as romantic as the flowers and cakes and candles and beaches and waves and diamonds are, I don’t want to be the girl in the pictures. Not yet, anyway.

Mirror, Mirror on the Net... Does Anybody Love Me Yet?

Yesterday, my mother emails me an article that discusses how FB posts are the “new” way people are sharing links… you know, rather than the ancient technology that is email. After chuckling at the irony of the email from she-who-is-Facebook-less, I re-posted the article on my FB profile immediately after I had finished reading it.

Fast forward to this morning, when a colleague of mine dismissed blogging, FB, YouTube, and digital media as little more than “proof of humanity’s insatiable narcissism.” How did I respond to such an insult?

“Yeah… What’s wrong with a little self-love?”

Yes, we can argue a lot of digital media is about people vying for their 15 minutes of fame. However, I believe our hunger for online sharing indicates that we are a society still longing for validation and the community of others… to feel that we are a part of something. This desire is in no way a recent development; communities like Facebook (where users share their opinions on anything and everything) are no different from the good ol’ days when people sat around campfires swapping stories… except our campfires are computers that should not be used for cooking.

Take for example the booming popularity of “Facebook Quizzes;” electronic personality tests. Ranging from the classics (”What Color are You?”) to the trendy (”Which Twilight Character Are You”), these quizzes provide an electronic window to the soul… OK, maybe just a doggie-door to the ego. Regardless, they can be a fun way for people to better “define” themselves. After taking these quizzes, users then have the option of publicly sharing their results via their profiles. Having personally done this numerous times, I feel the best quizzes are the ones that I and my friends complete collectively and comment on for days afterwards. In short, it’s not just about “know thyself,” but also “know thy pals.”

Therefore, although I am being a narcissist by demanding attention from my friends (I’ll admit it), the true joy of the experience stems from their comments and opinions. After all, there’s nothing wrong with feeling like you’re at the center of someone else’s world, even just for a few minutes.

If the alternative is feeling disconnected and alone, I’ll take my self-centered silliness any day, thank ya’ very much.

Monday, September 28, 2009

Thoughts on time

I read a lot of semi-weird and fully weird news stories.  They interest me.  I read about everything from wild weather, to multiple and over sized babies, to unjust punishment of children.  Good and bad things.  For about half of the stories I read, I ask myself how this would have been 50 years ago.  A lot has changed in 50 years; some good, some bad.  The proportion of bad to good change is up for debate.

This story in particular creates an interesting perspective on how the our world has changed.  To save you reading it (so you can read more of this savory blog), it is about a group of four teenagers who create a fake Facebook profile to degrade another teen.  They use the account to stage him as a homosexual and a racist (claims second and third in disgust on to “terrorist”).  That fake profile collects nearly 600 friends.  To make things ok, the parent of the boy is suing the four others.  It is the typical lawsuit over defamation.  Mom accuses the 4 teens of causing the boy to suffer from “severe emotional distress” and “humiliation and embarrassment” and requests money to fix everything.  The amount sought was not released.

I learned 60% of what I know about the late 1950’s from television and movies.  20% more I have absorbed from my mom and grandparents over the years.  The other 20% came from textbooks and some things I have just made up.  Usually, if someone says 1959, I picture “Leave it to Beaver”, a television show that ran from 1958-1963.

Not everyone will agree with me, but “Leave it to Beaver” is about as boring as television shows come.  And I mean come on, we have had 50 years to get better at it, and like 10 times as many people to act and direct and paint sets.  It seems like most people who still watch “Leave it to Beaver” and similar shows only do so for the nostalgic purposes.  And when I hear stories like the one from above, I can understand why.  It is hard to put a news story like the one from above in a situation from Beaver’s time.  It just doesn’t fit at all.  The simple fact that I am blogging about it creates plenty of problems on its own.

Beaver, you gotta lot of explaining to do!

So how far have we, as a society come?  Are we better off now than we were then?  I know news stories like the one above are rare, and the internet allows us to access vast amounts of information, far more than we were able to reach even just 10 years ago.  But in Beaver’s day, this couldn’t have happened.  There was no Facebook, no internet, little telephone, and when kids wanted to talk to each other, they met at the park.  If something remotely like this ever occurred, the 4 teenagers fathers would have beat them, and they would have never done it again.

Are we better off now, really?  Well, yes.  Facebook is awesome, I have to be able to watch football on my cell phone, and I would die if I couldn’t Twitter or if my ipod held less than 200 songs.  But in other ways, we are worse off.  You do not have to read much news to know that.  It is ok for now, but what if in 50 years , people look back at 2009 and say “this wouldn’t have happened back then,” and they watch The Office and House for nostalgia.  I, for one, am ready.  I have my DVD’s, I know a good attorney, and I know how to teach my kids to create a fake email.  You can’t sue them if you don’t know who they are.

Αύξηση της διαφημιστικής δαπάνης στα κοινωνικά δίκτυα

Αύξηση της διαφημιστικής δαπάνης στα κοινωνικά δίκτυα – InOut
Πρόσφατη έρευνα της Nielsen αναφέρει ότι τριπλασιάστηκε ο χρόνος που οι χρήστες περνούν σε ιστοσελίδες κοινωνικής δικτύωσης τον τελευταίο χρόνο, με αντίστοιχη αύξηση της διαφημιστικής δαπάνης σε αυτές.

Η δραστηριότητα των χρηστών σε ότι αφορά την κοινωνική δικτύωση και τα blogs έφτασε το 17% του συνολικού χρόνου που περνούν στο Ίντερνετ κατά τη διάρκεια του Αυγούστου, σημειώνοντας αύξηση 6% σε σχέση με τον Αύγουστο του 2008.[next]

Sunday, September 27, 2009

PRESS: Slideshare puts Real-Time on Homepage

What a true HONOR!!

Message from Slideshare Team:
Congrats, “Real Time Outsource Social Media Management, Training, Staffing” is hot on Facebook
“Real Time Outsource Social Media Management, Training, Staffing” is being talked about on Facebook more than any other document on SlideShare right now. So we’ve put it on the homepage of SlideShare.net (in the “Hot on Facebook” section).

Well done!

- SlideShare Team

¡Ya somos 400!

400 fans


El dia de hoy alcanzamos la respetable cifra de 400 seguidores en nuestra pagina en Facebook,es un honor contar con el apoyo de todos ustedes, y vamos por mas, a través del uso de medios electrónicos es cada dia mas fácil estar en contacto y actualización con toda la comunidad, no nos queda mas que decirles ¡gracias! y vamos por mas, esten pendientes.

Departamento de Difusión

Saturday, September 26, 2009

Info mining

A month or so ago I became a cyber recluse, that is, I deactivated my Facebook account. I had done it once before and had been thinking about it for some time. Aspies are supposed to love socialising on-line, and in some ways I do. I would not have spent half the time talking to my latest ex (a mistake from the beginning) if I had not been able to do it on-line. This illustrates one of the dangers that I came to see all too starkly: the illusion of being sociable. I may not be the most sociable person that’s ever lived. I may prefer to get out and do something - to get down the driving range with a friend and work on my golf swing (which is abysmal), to cook for somebody, to get out on my bike and get some exercise – but all of these things, though neurotypicals may go about them differently, and enjoy chatting for its own sake, are sociable activities, even if I do them only once a month, or less frequently. On-line I was being sociable, and yet not. But also, Facebook, I found to lead to the same paranoia as I get in large groups in the real social world.

I am impulsive. I will post some idiot status update, and then worry about what people think of it. Indeed, sometimes, they will make that perfectly clear. I come over wrong through Facebook, as I do, often, in real life situations in which I’m not comfortable. I felt myself getting sniped. An old friend, who, if it were not for Facebook, I wouldn’t still be in contact with, because we have so little in common, reacted to one of my posts – some dumb comment to a friend who had asked something about the zeitgeist in my home town to the effect that it wouldn’t know a zeitgeist if it hit it in the face and that I felt like walking around the neighbourhood in a raincoat flashing my weltanschauung at all and sundry –  by saying, drily, sarcastically, there was an excess of Weltschmerz in my town. I worried over it for days. Why do I have to come over as such a cock? The guy hates me! He always did. And he has reason. What an asshole! I went to his wedding and didn’t bring a present, slept in a tent that time around for the most expensive wedding, in a Cambridge college, that I have ever seen, and I didn’t bring a present. I went over and over it, reproaching myself, and making some stab at defending myself, that with things how they were with my ex, I literally had no money and no time to organise such things. But it happened all the time. People sniping, maybe. And certainly, with words written down with no sense of irony or sarcasm, with nothing to go on, they worked their way into my head like shrapnel. And me, all the time, making the kind of gauche idiot pronouncements that I hate about myself, and about me in combination with any form of instant communication: e-mail, SMS, blogs, it’s all put me in horrible, horrible, situations before.

People from work were continually making points by deleting me as a friend, and then reinstating me, as if I were just on the cusp of being an acceptable individual. And then there was the difficulty with peripheral people. I am not somebody who likes to have a great number of mates. I have a small number of friends. And constantly there is the dilemma of who ought to be in that circle as far as Facebook goes. I feel out of control. Out of control too with the whole “in a relationship”, “not in a relationship with” thing. I met a girl, the latest ex, Marketa, in Prague, where I got together with her on the last night. I come home. Soon enough she puts up In a relationship. And then, taking her lead, as I too often unthinkingly do from others who have that neurotypical authority, I do the same. Friends start talking, of course. Everybody sees it.

I’m out with a friend of mine, Benton, one day, and he asks about it. What’s this about you being in a relationship. Yeah, well, I met somebody, I say, in this sheepish tone I have had about it since I came back from Prague that should let me know that I’m doing something stupid that I should be out of. Well, she put up her status to in a relationship, I say. And what, you felt obliged? I think about it. Maybe I did. It’s one of those times I go from feeling so neurotypical to seeing the things I get wrong so plainly. Did I feel obliged? It wasn’t a conversation we had. We kissed on a balcony. I came home. It fulfilled some dream she had had for years. And I should have known better. Only I didn’t. But Facebook was the conduit of this very public fuck up. And then there was the way I felt pressure to have our pictures together. And then tried to moderate it by pasting a photo of Cavin from Calvin and Hobbes over my picture. Ughhhh!

And it’s not true either that aspies must necessarily feel comfortable on the web. I become hypersensitive, and paranoid. I know it. I post something, and, wherever is the dialogue, the thread goes on around me, ignoring my post, just like it would in a pub. That, or people snipe. Again, some are intended to put me in my place because I come over so badly, whilst others may be innocuous comments I interpret the wrong way because I don’t know how to do otherwise, and because of my social paranoia that extends to the cyber-sphere.

But there is a wider difficulty with social networking that applies not only to those aspies who, like me, do not necessarily fall into the stereotype. This has been widely discussed, for example, in this video, which may now be outdated in some areas (and which, for me, has the most irritating first sentence since Martin Amis’s Night Train). There are various conceptions of the “Facebook is evil” school of thought which parallel in many ways the various strands of the 9/11 truth movement, ranging from ‘Facebook was invented by the CIA for optimum data mining, social prediction and control’, which seems to reverberate with the the ‘made it happen on purpose’ school of thought on 9/11, to the ‘Facebook leads to decommunilisation and the erosion of privacy’ perspective, which does not necessitate the same level of intentionality, taking in the usual corporate media take on identity theft paedophilia yada yada (I’m not dismissing this as a danger, it’s just that I know you’ve heard it so many times before that it becomes one more tocsin in an ongoing corporate camponological chorus, a psychic tinnitus that echoes around us every day). Essentially, we give away our information, increasingly communicate through computers in traceable, poolable, analysable ways, sign up to on-line political groups, and contribute to a dream resource for advertisers and pollsters and anybody else who would wish to analyse trends and groups.

I clicked onto Mindhacks today and saw an post that linked to a Boston Globe article that discusses an MIT experiment that demonstrates how this can work. By analysing friends within Social Networking groups, the researchers were able to predict, with a high degree of accuracy, whether an individual was gay or straight. To my mind, this is only the tip of the iceberg and the dangers of information mining on Facebook, with the information people routinely now give about themselves, enables profilers to do much, much more, but nevertheless, it illustrates the problem, and the dangers of this phenomenon. I’m glad I’m out of it, though I remain disturbed by how even intelligent people, and people who are aware of the dangers inherent, for example, in the industrialisation of food and the destruction of our environment, are utterly impervious to any formulation of the arguments marshalled against this most recent craze.

E se as redes sociais invadissem as ruas?

O que aconteceria se você saísse por aí batendo de porta em porta para adicionar amigos? Ou se começasse a gritar seus tweets em praça pública?

Dois vídeos de humor para refletir sobre atitudes comuns nas redes sociais que fariam qualquer um parecer louco no “mundo real” (em inglês):

Facebook in reality – produção do grupo Idiots of Ants, exibida no programa The Wall da BBC.

Twitter in Real Life – estrelado pelo ator Dan Gurewitch, do grupo College Humor.

Friday, September 25, 2009

Smithfield's - Social Media and Southern BBQ - Part 2

So, Smithfield’s Chicken ‘n BBQ has a booming business in North Carolina.  They are utilizing their blog properly to communicate with their audience new stores, new fundraisers, information about the company itself, and even information about the industry.  They have a lot of fans of their restaurant, their service, their personality, and of course their food.  They’ve set up an online resource for people all around the country to be able to order their BBQ and their Brunswick stew.  And they do have fans all over the country.

This is evidenced by their Facebook page, which shows more than 1,600 fans, but more importantly in my opinion, comments, feedback, and discussions from those fans.  You can also keep tabs on their events and see videos and photos on the fan page.  When I talked with Richard about how Smithfield’s was using Facebook, he gave me the following insights:

Richard: Facebook has helped us realize how well known our brand is and gave us confidence to expand outside our borders.  You would not believe the positive comments folks post from all over the country.  Most importantly, it has given us some insight on our customers.  Once, we asked the question “where you would like to see a store?”  We received an incredible response and the majority were areas we have already considered.  A few months ago, I was considering using a company that printed coupons on the back of grocery receipts.  It seemed like a no-brainer to me – women hold the purse strings in 80% of households, women usually do the shopping, grocery stores have seen sales increases in this horrible  economy, people are using coupons now more than ever, etc.  I was all set to sign the contract.  Before I did I posted the question on FB (and Twitter): “Would you use a coupon on the back of a grocery store receipt?”  Over 31 people responded with 26 being “no”.  I was shocked!  I passed on the contract and our fans saved us $2,000!  One could argue this is small number of people to base a decision.  On the other hand, these folks are our customers.  This was not asked to a random group of people!  Facebook also allowed us to connect with a soldier from NC originally.  We have “adopted” his unit and send his unit goodies every month, http://www.qsrmagazine.com/articles/news/story.phtml?id=9009

To me, the interesting thing here is that Richard smartly uses Facebook as a free focus group to poll his customers.  And again, it’s not just a polling of random people, these are the actual customers of the restaurants, the people who come in everyday and supply Smithfield’s with their core business.  By engaging these customers, Richard embraces their viewpoints as assets and communicates to them that their opinions have value.  Richard is using Facebook to create conversations with his customers.

I know of much larger businesses that should be doing the same thing.  Think about your business and ask yourself – am I just talking at my customers?  Or am I having a conversation with them?  Which has more value for my business or offering?

What are your opinions about engaging customers in conversations?  Is it valuable to you, or do you find that a more traditional approach to speaking at your customers is a more valuable strategy for you?  Why?

There's no reason to rush in monetizing Twitter

Earlier today the news leaked that Twitter raised $100 million in funding at an eye-popping valuation of $1 billion. That’s a pretty significant investment in spite of the hefty price tag at for a dot-com with soaring traffic but minimal revenue, and a significant increase over the $250 million valuation in its February financing round.

No doubt many will argue this valuation is insane for a company that has yet to monetize its service. Heck, a lot of people think that the Twitter phenomenon is a waste of time. (I hope I won’t summon the fail whale by writing that.) I won’t spend any time discussing the merits of Twitter’s service; the traffic metric linked above addresses that. Nor will I get into the valuation relative to other startups; we’ll leave that to VCs to debate. But I will make a couple of observations about the valuation in light of the fact that Twitter is not a profitable company.

First, the fact that Twitter hasn’t monetized its user base is not an argument against the valuation. The company is still early in its life cycle, and it’s committed to building up its network before worrying about making money off those users. Critics too often mistake a dotcom that hasn’t monetized its membership yet with one that can’t, but don’t fall for this intellectual trap. If a website offers a valuable service, it’s likely that the service can be monetized. That’s especially true if that service benefits from a network effect the way that Twitter does. Just like telephones, faxes, and email in the 20th century, every new Twitter user makes the communication platform more valuable to the existing users. This increases lock-in and makes it less likely that users will go elsewhere when the company shifts toward generating revenue.

I’m not saying that it’s easy for a company to monetize its service, even if it has achieved a network effect. To the contrary, I know how difficult this process can be — I ran the team at PayPal that was tasked with turning our free service into a paying one. (See chapter 7 of my book, The PayPal Wars, for the inside story on how we did it.) But as our experience shows, it’s doable, and a well run company like Twitter will figure out what’s necessary to make this happen.

Second, Twitter is arguably already one of the most important companies on the web. Let me share with you a couple of recent charts from Silicon Alley Insider that will make what I mean more clear. The first one, which was published last week, shows how consumer usage of the internet has changed over time. The web is now primarily a content platform. Content consumption now dwarfs the #2 usage, communication, by over 2 hours per month.

As the relative importance of content on the web has grown, the way we consume and share content has changed. Take a look at the second chart below. Email — which I suspect was the #1 way to share content back in 2003, when communication was the most popular usage for the web — is estimated to account for only 11.1% of all link sharing, a figure dwarfed by Facebook. But at 10.8%, Twitter isn’t far behind email, which is remarkable when you think about how young the company is. Even if AddToAny’s stats aren’t a random sample of the entire web, they still capture the big picture trend that social networks have replaced email as a means of sharing information with friends, and Twitter is the second best network for this purpose.

Looking at the trends captured in both charts, it’s not far-fetched to say that Twitter is the second-best company at facilitating content-sharing, and consuming content is the #1 activity on the web. If you factor Google into the analysis, you might even be able to make the claim that Twitter is the third most important website for disseminating information on the web, trailing only Google and Facebook. Which, by the way, have valuations of $157 billion and $10 billion, respectively.

Thursday, September 24, 2009

Misteri Profil ID Facebook

Sebelum username facebook diberlakukan. Profil facebook anda pasti menggunakan id kan ! Ternyata profil id facebook itu mempunyai misteri lho .. Seperti yang dikemukakan dalam situs kaskus.com, bahwa profil id facebook tersebut memiliki maksud tertentu. Khususnya dalam hal religius. Penasaran ? Mau ?

Bagi facebook’er yang belum tahu maksud id facebook itu apaan sich ??? id facebook itu merupakan nomor urut profil facebook kita. Contoh :

http://www.facebook.com/profile?id=123456789

Berapa nomer id facebook anda ? pastinya lebih dari satu juta kan … hehehe

nah kali ini krisna akan mencoba ingin tahu siapa saja sih yang id facebooknya 1 sampe 100.

Hasilnya :

- untuk id 1 sampai 3 itu kosong, alias gag ada user coz dikembalikan ke halaman home facebook. Kenapa iya ??? hihihi
- untuk id 4, muncul nama Mark Zuckerberg, si empunya facebook … hehehe, kok dia gag nomor satu aja iya ??? hufp, aneh …
- untuk id 5, muncul nama Chris Hughes, salah satu pendiri facebook juga …
- untuk id 6 hasil kosong … alias gag ada yang makai … gag tahu kenapa …
- untuk id 7, muncul nama Arie Hasit …
- untuk id 8 sampai 10 , kosong … why ?? i dont know … hehehe
- untuk id 11, muncull nama Soleio, siapa dia ? aku juga gag tahu … hehehe
- dari id 12 sampe 25, kosong … muncul lagi nama di id 26 sampe 32 , sedangkan untuk id 33 kosong …

hah, cape’ … belum tahu maksud dari id-id yang kosong dan mengapa mulai dari 4,5,7,11 …

hmmm, setelah googling dengan keyword 45711, 4 5711, 45 711, 457 11, 4571 1 … gag ada hasilnya … hehehe

akhirnya kepikiran untuk mecahin bagian 711 menjadi tanggal ,,, jadi 7 november … dan yang di temuin di google adalah

Alpha Epsilon Pi, yaitu organisasi persaudaraan yahudi d amerika selatan yang didirikan pada tanggal 7 november …

Pertanyaannya :
- apakah bener Mark Zuckerberg itu yahudi ???
- apakah facebook dijadikan senjata oleh kaum yahudi ???
- apakah kita sebagai facebook’er indonesia harus percaya ???

untuk lebih jelas klik url berikut ini :

http://www.kaskus.us/showthread.php?t=1772261

Wednesday, September 23, 2009

boring, boring, boring......

Iihh, bosan, makannya lauknya tempe melulu!, atau iihh, bosan ah, masak ke mall melulu !, atau iihh, bosan aku sama kamu!, sering ya denger kalimat-kalimat seperti ini atau yang setype ini.

Bosan, ya manusiawilah, kadang kita di dera rasa bosan yang amat sangat, sampai rasanya mau ngapa-ngapain nggak kebeneran terus, lha terus mo ngapain?

Saya kadang-kadang juga merasa bosan, bosan di rumah, bosan sendiri di rumah, bosan dengerin koleksi lagu saya atau nonton film dvd koleksi saya, bosan menyulam, bosan dengan segala rutinitas saya sehari-hari, bosan dengan tugas-tugas saya, bosan dengan diri saya sendiri (lho kok bisa?), bosan facebook-an,  yaaaa namanya juga manusia, banyak kekurangannya daripada kelebihannya.

Setiap orang pasti punya solusi atau jalan keluar untuk masalah ke-BOSAN-annya, kebanyakan yang positif, tapi yang negatif juga banyak lho.

Saya pribadi menyiasati rasa bosan saya dengan cara melakukan hal-hal yang belum pernah saya lakukan sebelumnya, atau melakukan hal-hal yang tidak menjadi kebiasan atau hal-hal rutin yang saya selalu kerjakan, atau menyelang-nyeling pekerjaan atau kegiatan saya.

Kalau saya lagi bosan menyulam, saya membaca buku, kalau lagi bosan facebook, saya ke wordpress, lagi bosan denger lagu saya berkebun, bosan tiap hari cuci piring-gelas kotor, nggak usah dicuci dulu (hahahaha), bosan di rumah saya jalan-jalan (kadang tampa tujuan, asal muter aja), bosan dengan diri sendiri, ya kesalon potong rambut atau nge-highlight rambut.

Belajar hal-hal baru, temui kenalan lama, masak menu baru, beli cd atau dvd baru ( atau ke rental).

Intinya ada banyak cara mengantisipasi rasa bosan yang melanda, cari hal-hal yang positif, dan pasti dapat membuat hidup kita kembali segar.

Have a great life

Referral sources for the iliveisl blog

Always one liking numbers, I could not help but pull the referrers for the iliveisl blog after seeing the traffic spike thanks to two previous colourful posts.

Referring sites are those that are clicked to arrive at another site. It does not include search traffic (interestingly, “world’s largest napkin” was a search term used in the last hour – indeed, Enercity is home to it, but that is a rather odd search phrase).

Twitter is still the largest referring site, followed by iliveisl’s actual website, and then Facebook. Twitter links directly to that blog and Facebook includes links to the website, Twitter, and the blog.

Some of the minor referrers included ping.fm and Google reader.

Tuesday, September 22, 2009

Facebook New @Mentions Make Passing Referrals Easy

I posted last week about the new Facebook @Mentions that again show Facebook is going head to head with Twitter.  Since that time, I have been using this new functionality when it’s relevant.  I must say it is very useful when used appropriately.  It is a great way to link people directly to a company’s fan page or another person’s profile right from your status update.  But I was pleasantly surprised to find out how effective it can be when passing a referral online.  Let me explain.

I saw last week where one of my friends had posted that she was looking for a company to help with design and production of shirts for her company.  Rather than simply telling her that I knew someone that could help with this need or even just typing that persons name, I decided to take advantage of the @mentions.  BAM!  A direct link to that person’s profile. But not only did my @mention post on her wall, it also posted on the person’s wall that I was referring to in the @mention.  Before I could even follow up with my friend to tell him that I had a referral, he had already contacted my other connection with the shirt production need! I then went to follow up with her and she was amazed at how promptly he was able to follow up.  He will likely get the business because within minutes she was able to find a recommend solution for her need.  Now that was EASY!

Next time you see a post from one of your Facebook friends asking for help and you have a connection you can put them in contact with, remember this is a perfect time to give the new Facebook @mentions a try!

facebook @mentions make passing a referral easy

I wish my husband would get jealous

Not like screaming at me about not being able to stand too close to anything in the room that may have a penis; but something would be nice.

Yes, I am very happy that you are secure enough in our relationship that you already know that you don’t have to worry about me cheating. But come on!

I know that my husband isn’t going to cheat on me. However that does not automatically mean that I’m not going to question certain things. Like when some woman he went to high school with feels that the first thing she needs to tell him when she finds him on Facebook (and she hasn’t spoken to him in a dozen years) is that she’s getting a divorce. Um, excuse me, but why does MY husband need to know that you’re now available?

But if that happens with me I get nothing. Like he’s saying “well I have nothing to worry about because no one’s gonna hit on Slagathor over there.”
I mean throw me a bone! At least ask a couple of questions about the motives of the conversation. Something that says you have at least a little problem with someone who might be getting too familiar with me.

But I get: It’s a compliment when some random stranger ogles your bosom for half an hour in the grocery store. (Well I have a problem with it and you know I have a problem with it so would you at least give him a dirty look or something.)

or

I don’t have a problem with that guy you knew in middle school telling you that he just got a divorce and that he’s going to be up this way soon and would like to see you again. (Really? You don’t have a problem with that? Are you that blind?)

and especially

I know I’m better than them so why should I worry?

Well I know I’m better than every bleach-haired, toothless, slag you ever dated too! But that doesn’t mean I’m going to be silently accepting of some chick you haven’t talked to in years dumping all her relationship problems on you. When girls do that with each other they are looking for advice. When they do that with other men, they are trolling for dong.

I think that the problem is that my husband is also hopelessly OBLIVIOUS to these subtle cues. Not like oblivious so that he can deny it later, but really and truly completely blind to even the most basic “you can stick that right here” cues.
He really does think that the girl is telling him this stuff because he is a good listener. Um, no. I’ve known you for years and the last thing I would say about you is that you are a good listener. It takes me twenty minutes to get your attention on a good day and god forbid it’s football season! And everyone who knew you back then says that they are surprised that I can get you to listen now. So no. Just no.

He gets the occasional: Why does she think you need to know that?

I get: _____________

That’s right I get NOTHING! So until something finally happens to make my husband at least a little territorial Slagathor will be in the corner drinking tequila and wishing for an iota of personal validation.

Monday, September 21, 2009

Facebook for Business and Social Networking by Martin Brossman at Team Numbus

Facebook for Business by Martin Brossman

Facebook.com is an increasingly popular tool for building your business, your brand and staying closer to your customers. With the use of both the personal profile and the business Pages, a strong presence on Facebook can lead to business from friends and acquaintances. and enhance your exposure on the web by allowing people to become fans of your business.
In this training you will learn:

- The appropriate use of a personal profile and business page
- How to build and use a business page that can seen by Google.com
- When do business and pleasure mix
- How to generate relevant content for your page.

business and social networking. With over 250 million active Facebook users, many of your current and future customers are hanging out here. Why not join them? With the proper use of the personal and business platforms you can gain both indirect referrals and direct business. Learning how to leverage these resources with Facebook will be the focus of this training.

Cost $49.00
Register here: http://fbsn1.eventbrite.com/

About Martin Brossman:
Martin is a success coach, speaker, trainer and author ( www.coachingsupport.com ) specializing in teaching new social media skills to accelerate growth for entrepreneurs and small businesses. He has been offering LinkedIn training in the Triangle community since 2006 and building a meaningful LinkedIn network ( http://www.linkedin.com/in/martinbrossman ). He has originated in-person and on-line networking groups which have facilitated valuable business connections among members. Martin’s IBM background and computer skills have powered his keen ability to create and teach crucial new Internet communications, such as blogging, podcasting and on-line networking. His own podcast show can be heard at www.lnquireOnLine.info . He offers consulting on how to generate profitable alliances by maximizing face-to-face and on-line presence and managing “the conversation of you” on the Web ( http://www.ProNetworkingOnLine.com )

Team Nimbus of North Carolina http://www.tnofnc.com/
Team Nimbus of North Carolina is a small business advisory firm providing a multitude of real-world tools, informational resources and personal attention to help small business owners and sales professionals bring a sense of urgency to the business success they desire.
Team Nimbus clients become part of a team of business owners and sales professionals committed to achieving success in their businesses and their life.

The essence of Team Nimbus is we surround our clients with the people that will help them figure out what they want and how you get there. More information about Team Nimbus of North Carolina can be obtained by calling (919) 926-9810.

An Up-to-Date Profile

I write this post knowing that I will seem hypocritical. I am going to tell you that it is crucial to keep your profile up-to-date, the irony comes into play when you look at the break between this post and my last Facebook Etiquette post. My bad blog etiquette aside, it is important to remain consistent with your Facebook presence.

I realize that not everyone visits Facebook multiple times per day, but it is important to respond to ‘wall posts, ‘messages’, and ‘invites’  in a timely fashion. If you do not respond to a ‘wall post’ with a ‘comment’ or a return ‘wall post’, it is considered rude. Often times messages do not require a response but when a message does, it is important to respond quickly. Responding to ‘event invites’ is always appreciated by the event organizers. 

Updating your ’status’ on a consistent basis is a great way of keeping your friends up-to-date on your life happenings. Today on Facebook, it is more common for one to ‘comment’ on a ’status update’ rather than create an original ‘wall post’. 

Checking Facebook often will also help you to keep up on who has a birthday coming up.

Sunday, September 20, 2009

Death of Facebook Beacon

Mashable.com has reported today the end of Facebook Beacon. If you don’t remember what Beacon was exactly, don’t worry most people probably don’t, so you might be in good company.

Beacon was Facebook’s advertising platform founded in 2007 in the hopes to revolutionize advertising by posting updates to a users Facebook profile when the user interacted with its partner sites. This week Facebook said that it has settled a class-action against Beacon and has agreed to shut it down completely.  Facebook will establish a $9.5 Million fund for the purpose of funding initiatives related to online privacy. With the recent development of Facebook Connect, the decision has been easier to take for Facebook as this has had a huge success.

According to the WSJ the settlement is pending approval in the U.S. District Court of the Northern District of Claifornia

Create Quality Content to become the Neighbourhood Expert

The legendary real estate blogger Teresa Boardman of Saint Paul, Minnesota gives us the goods on the power of content in developing community connections.

Posted on ‘The Real Estate Tomato – Juicy Blogging Advice for Realtors’ blog, Boardman highlights the multiplier effect that creating unique and interesting content can have on your business as a real estate professional.

We all know that measuring the actual return on investment for social networking is difficult, if not impossible.

However, anecdotal evidence from ‘veteran’ real estate bloggers, such as Ms. Boardman (4 years!), are a great motivator to get out there and own your niche!

New to real estate blogging? Check out the Saint Paul blog and do what they do….seriously.

Saturday, September 19, 2009

Quotable Me

Last week someone told me they were going to put something I wrote in the “Favorite Quotations” part of their Facebook profile. “You’ll be right there between Rumi and Wayne Dyer!” enthused this FB-buddy.

Who doesn’t like to be quoted? Not I.

Then, two days ago, I thought, “Hey: I know! I’ll try Twittering again (I tried last year, and kind of hated it)—only this time I’ll make the whole point of my tweets to be Totally Quotable Quotes!” So between then and now I put up the best 140-character quotes I could think of when I wasn’t pounding my face against a table at Starbucks as a means of avoiding some insanely boring editing work I was doing.

The resultant pithy pontifications are below. If you like any of them—by all means, quote away! Thus can you do your part to help me maintain my ongoing delusion that I’m Someone With An Interesting Mind. (Oh, and yes, you can safely ascribe these lines to me. I mention that only because just today four people wrote asking about the source of these quotes. So … yes: them be me. In fact, if you’re a regular reader of this blog you’ll probably recognize some of this stuff.)

So here’s This Week’s Big Quote Round-Up. (Note that I’ve italicized the quotes in order to make them look statlier stateliar statlyer fancier.)

People sometimes wonder if God has sense of humor. Two words prove that he does: Dung beetle.

Evaluating a potential mate? Watch how he/she treats the waiter. If they don’t treat everyone with respect, they can’t really respect you.

Would-be writers: the thought must come first, and then the words necessary to do that thought justice. Words can only serve thoughts, not create them.

If you’re wondering whether or not you’re really in love, you’re not.

If you’re looking for God, look around yourself right now. There he is!

Bringing your rational mind to an understanding of God is like bringing cement shoes to your sky diving lesson.

“Forgiving” isn’t about letting go of anything. It’s about neutralizing your emotions by achieving an understanding of their origin.

Few people are less trustworthy than a “spiritual leader” whose personal finances are bound to their public reputation for moral rectitude.

And … that’s it for those two days.

You can join me on Twitter (and so get my 140-character non-quotable burblings) here.

My Facebook Fan Page is here. If you haven’t already,  join it—and then please tell everyone you know to do the same. Because the hard, cruel fact of the business I’m in is that the more “fans” I have, the more I can stop taking writing jobs that force me to hurt my face at Starbucks.

My regular Facebook page is here. If we’re not already, let’s be FBF’s: Facebook Friends Forever!

059/365 ZERO!!!

Today's the day!!!!!

I am leaving tonight!!!!! Wh-hoo!!!!! Going to jump on a plane at the Brisbane International Airport and take a 15 hour flight to Dubai where we will switch planes and take a plane to Entebbe (in Uganda). All-in-all we will be on planes and at airports for about 24hours! Although, due to the time difference, we will arrive in Uganda in the afternoon! Wh-hoo Jet-lag! Apparently it’s not too bad though

Two more things before I dash off to finish getting ready and GO! Firstly, another post is up on Auscanuga – check it out. And secondly, if you want to know each time the Auscanuga blog is updated, we now have a Facebook account for it, and all you have to do is become a fan!

BYEEE!!!!!!!

Friday, September 18, 2009

the facebook user name

So back in back on June 9,  facebook announced on their blog that instead of having a url with and id number at the end like “id=592952074,”  users could sign up for a username.  This was great and dandy and they said it would make it easier for friends and family to get to your profile, I was fine with them combing the web to try and find my hidden profile.  They said

“Your new Facebook URL is like your personal destination, or home, on the Web. People can enter a Facebook username as a search term on Facebook or a popular search engine like Google, for example, which will make it much easier for people to find friends with common names. Your username will have the same privacy setting as your profile name in Search, and you can always edit your search privacy setting.”

Well, they finally added some more functionality to the username idea.  They posted on the blog today,  “Beginning today, you also will be able to log in to your Facebook account with your username from any Web browser, mobile phone or Facebook Connect-enabled website.”

FANTASTIC because now I don’t have to remember that I need to put @uconn.edu at the end of my name.  Instead, I can just write some obscure username that I had to pick because some highschooler named Bryan from California already took alexzurita as a user name (yea just a little bitter).

TechCrunch, one of my favorite tech websites, pointed out one very important downside though, “this may make it slightly easier for hackers to crack open your account as usernames are public while most email addresses probably weren’t. “

But really, this does make log-in much easier.  ESPECIALLY from a blackberry, iphone, or any mobile device that has a keyboard the size of a matchbook.  So give it a try, it saved me .76 seconds and that was enough time for me to harvest an extra pumpkin patch on Farmville.

Technology and Living

I have to be honest. I have a love-hate relationship with technology. 

I grew up in a computer-savvy family before computers were common in homes.  In fact, at one time, we had about 16 computers in our home for my dad to teach others how to use them.  Up through version 11, someone in our family owned every single version of WordPerfect since 4.3. I’m pretty sure we’ve owned at least one of every generation of Intel processor, from 8088/8086 to present. I’m self-taught in almost every software package I know.

I’ve always been a little bit of of momma’s boy . . . but the advent of email in college actually brought my mom and I even closer together, as we could communicate more regularly despite my crazy college-life schedule.  I communicated with her via email so much I once forgot to call her for over two months.  AIM and other technology interactions only compounded things.

I’ve had my own web site since the mid-90’s.  I had a stint as a DMOZ editor. I could go on . . .

Yes, I love technology.  But I also hate technology.

Blogging, Facebook, Twitter, Text Messaging, and several other forms of technological interaction are a major part of our culture today.  I know several people who practically live attached to these media outlets.  At times, I spend considerable time on them, too.  But I don’t always understand why.

When I have something to do, I don’t think about these interactions nearly as much, unless the something I need to do is related to them.

I spent the weekend with family traveling. Nobody had to tell me to focus on my family instead of twittering, texting, or Facebooking. I didn’t really think about them.

Since we got back, I’ve been following up on contacts, finishing up some work, and job searching.  It’s been 10 days since my last blog because I honestly was focused on other things.  I haven’t twittered much, not because I don’t have things to say, but because I’d rather use my time getting the things done than twittering about them. I tend to do these things more when I’m stuck, bored, or waiting on something.

I use technology in every way I can to move forward and get things done. Technology is a wonderful tool. But I refuse to become a slave to that which helps me. Technology is a terrible master.

Have you ever noticed that every “sin” is really either an excess or a perversion of something good?  Gluttony is excess of the necessary act of eating. Idolotry is excessive attention on the creation which is intended to point to the Creator. Adultery and other sexual sins are excesses or perversions of an act that God blesses and considers holy and beautiful within marriage.

I personally believe our society flirts with “technology sin.” The Church is no exception. God has allowed smart people to develop these technologies to help us. Instead we tend to orgy ourselves on them and wind up being slaves to them instead of maximizing our potential by using them as tools to accomplish our individual calling and giftedness in this world.

Anyway, now back to your regularly scheduled program . . .

Thursday, September 17, 2009

Eric Gray, US Open finals and T-Pain's iPhone App!

On this episode of The Wheelhouse: Bower is joined by special guest host Eric “E” Gray of EASports.com for an action packed edition of WTF!? Wednesday! And what a WTF!? Wednesday it was as the boys discuss the US MEN’S OPEN FINALS, take your questions on COLLEGE FANTASY FOOTBALL, thoughts about the new TEXAS STADIUM & so much more! Then RADIO GOLD develops as Bower tells us a story you literally won’t want to miss! We then wrap up the show with “THE SWEET NASTY” calling in to let us know how well he did in his first SOFTBALL game of the season!

Download the Podcast – HERE!

Você sabia? 4.0 (Did you know? 4.0)

É normal ficar impressionado com os números do mundo 2.0. Tem um video que rola na internet chamado Did you know? Já estava na terceira versão e agora acabei de descobrir a versão 4.0. Ainda está somente em inglês e apresenta informações que são chocantes. Só um rápido exemplo: as 3 principais emissoras de TV aberta dos EUA recebem 10 milhões de visitantes únicos por mês. Somente o You Tube, My Space e Facebook recebem 250 milhões de visitantes únicos por mês. E atenção: nenhum desses sites exisita há seis anos. Já as emissoras juntas têm 200 anos de experiência… Veja o video e tire suas próprias conclusões.

Wednesday, September 16, 2009

So long, Facebook...

Cliquez sur l'image pour la voir dans son format d'origine

Eh oui, no more Facebook pour le chibouki… Vais-je tenir le coup plus longtemps que la dernière fois? J’en sais rien, mais je tiens à essayer.

Pourquoi? Principalement à cause du fait que je perd un peu trop de temps devant mon écran d’ordi, surtout sur Facebook. Je suis d’accord que c’est un peu drastique comme solution mais, manque de volonté oblige, c’est la seule option qui a une chance de marcher avec moi.

Il y a également un autre facteur, que j’ai déjà abordé dans le passé, est la paresse que peux engendrer Facebook. Je ne sais pas si c’est le cas pour vous mais, de mon coté, il se trouve que les deux personnes avec lesquelles je fais le plus d’activités (genre aller au cinéma, manger au resto, etc) ne sont pas sur Facebook. C’est curieux quand même…

Pour être honnête, sur les 152 amis que j’avais sur Facebook, il doit y en avoir au moins 100 que je n’ai pas vus depuis plusieurs années. Pourtant, à une époque pas si lointaine, quand tu avais le goût d’avoir des nouvelles de quelqu’un, tu prenais le téléphone ou, encore mieux, tu trouvais une occasion pour le (ou la) voir en personne.

Il y a également le fait que je prend d’avantage conscience du temps qui passe. Apprendre du jour au lendemain qu’il me resterait une semaine à vivre, inutile de vous dire que je ne passerai pas les sept derniers jours de ma vie à poker du monde.

Cela dit je ne sais pas si c’est passager, mais pour l’instant je me sens le besoin de revenir aux sources, ne serait-ce que pour voir ce que ça va donner…

Reste à voir pour combien de temps…

Cu. Bi. In.

Genova. Camera mia. Io sono sul letto con lei, le accarezzo la pancia, ha una canottiera rosa, mi dice che non mi vuole lasciare. In camera ci sono anche Davide, Andrea, Ale. Ci guardano.

Loro vogliono uscire, noi vogliamo rimanere soli. In camera la luce è spenta, nel corridoio è accesa.

Riga. Taverna con muri spessi e umidi. Io aspetto seduto ad un tavolo, non so chi stia aspettando ma l’attesa mi mette l’ansia. Mi sposto, mi siedo vicino alla finestra e alzo il volume dell’iPod. Scelgo un pezzo che ho scaricato la sera prima. Caribou – Melody Day. Guardo fuori. Nevica. La stanza è piccola e il bancone è vicino al tavolo. L’oste è grasso, si beve la sua birra mentre legge il giornale, non ha clienti, neanche me, non mi ha visto entrare. E’ unto. Mi piace, mi calma, mi dà fiducia.

Entrano tre persone armate. Hanno delle pistole, un fucile. Io sorrido ma ho paura. Aggrediscono l’oste, io non reagisco, loro non mi considerano. Potrei fermarli mentre scappano, ho una pistola.

No. Cosa cambierebbe? Vado a finire l’oste, è in un lago di sangue.

Bologna. Sono in una camera di un vecchio albergo, è arredato male. C’è una tazza sul comodino. La odio. Mi perseguita. La vedo in tutti gli alberghi del mondo. La rovescio e lascio che rotoli fino a cadere per terra. Si scheggia.

Qualcuno verrà per spararmi. Lo so. Mi passano davanti tutti i test di Facebook.

Fumo una sigaretta.

Aspetto, sono agitato, cerco di trovare un modo per difendermi, devo colpire io per primo. So che sarà una persona sola. Mi chiudo in bagno e aspetto. So che non posso sfuggire al mio destino.

Tuesday, September 15, 2009

Marketing 'YouTube Resume with Navigation' - Day 1

My social media marketing strategy for Day 1 launch of my YouTube Resume with Navigation consisted of:

  1. Create a Blog
  2. Facebook
  3. LinkedIn contacts via “Ask a question”.
  4. Twitter
  5. Contact one influential blogger

I created a wordpress blog as I needed a “landing spot” for anyone who viewed my video resume and actually wanted to download my resume, interview or hire me. My 1st blog, Social Media Marketing in Music, resulted in a 50% increase in application downloads for a MySpace App called “Playlist Power” that my team built at Weekend Apps held at Google in February 09. So I am a firm believer that blogging needs to be part of a successful social media marketing strategy. A wordpress blog is sure easier than building a web page from scratch. I basically learned wordpress by starting a blog, using WordPress help, and searching for html tips when I wanted to try something a little more advanced. I also follow a few blogs about blogging in wordpress. One I like in particular is WebsiteInAWeekend by Dr WordPress.

I first posted news about my YouTube resume on facebook to see if any of my friends had problems viewing the video. I’d done extensive testing prior to posting, yet still, one of my friends caught a link that did not work in my blog (a last minute link I added after I completed 98% of my testing had a problem … the one link I had probably not tested).

Next I posted an update to LinkedIn, but I also used  ”ask a question” and contacted all my linkedin contacts in this way, both sharing the link and asking a legitimate question regarding best practices for gaining the attention of influential bloggers. This had a 2nd purpose as well, reminding all of my LinkedIn contacts that I’m still looking for work.

Late sunday night I tweeted “1st ever YouTube resume with “in-video’ navigation links & a unique “serial navigation” technique. http://bit.ly/DgQxr“. It was retweeted once in the 1st 3 hours.

I have not been using twitter very long so my number of followers is still under 100. What I really needed was someone with a lot of followers and some measure of authority in the subject area of job seeking/networking to tweet my link. I decided to contact Jason Alba, the founder of JibberJobber. I’d seen Jason present at a workshop this past spring and it was at Jason’s talk I decided that I would start a blog about something and learn how to blog. I also remembered him saying “any time you write a blog post, tweet a link to your post … trust me … just do it”. I’d followed his advice and found about 1/3 of my blog readers were coming from twitter in my 1st blog. I also remember Jason saying that he took the time to repond to inquiries and questions and so I thought, why not contact Jason Alba ? Maybe he’d tweet something about my resume. Jason responded and tweeted “This is awesome-navigation inside a YouTube video- closest thing to video resume that I can like! http://bit.ly/tatS9“. He also continued the correspondence and asked If I’d like to write a guest blog about this.

1st day results:

  • YouTube plays = 201  (269 minus the 68 that I’d logged in testing prior to launch).
  • YouTube navigation uses = 100 (164 minus the 64 that I’d logged in testing prior to launch)
  • Day 1 Tweets and RTs (retweets) = 22
  • Blog visitors = 62
  • Hiring Inquiries = 0  ( I wasn’t really expecting any this quickly)

Moleskine Art

I bought a moleskin more than a year ago thinking I was going to fill it up. I didn’t know what I was going to fill it up with, but it’s still there waiting. Some might call me capricious, but I’m just easily distracted by bigger and better things (or so I like to tell myself). 

I found an amazing post on The Jailbreak  about Quoteskin a perosnal project by graphic designer Lee Crutchley who uses his pens and a Moleskin to illustrate  some of his favorite quotes, thoughts and music lyrics. 

Some might say I’m easily impressed (it’s a virtue), but I do admire his ability to take two simple objects and a simple concept and turn it into something that makes me smile.  Here are some of my favorites:

For more click here.

And to make me feel even more useless here’s a link to the My Moleskine 2.0 Exhibition which shows even more creative things to do with your moleskine.

Monday, September 14, 2009

Social Media Marketing and Your Business

Social Media Marketing is the new form of Marketing and currently has a lot of buzz associated around the term. But business owners ask me all the time, what should I really be doing and how can I make it work for me? As with any Marketing strategy, it is complicated and requires a full on strategy that encompasses several different angles, not just one of two.

The best thing to keep in mind with social media marketing is to think of it as a regular marketing campaign. When you participate in a Print campaign you don’t choose only one avenue to go through right? Typically a good marketing campaign involves print, TV, Internet and Radio. Combining all of these avenues to get your message across to consumers, usually means gaining more leads from your campaign.

Internet Marketing and Social Media Marketing should be viewed in the same way. All aspects should be involved into your campaign to make it the most successful for your business, no matter what industry. Facebook and Twitter are avenues that help you brand your name and product or products. LinkedIn is great for networking with other business professionals, who are actually looking for business professionals to meet. The best kept secret so far, however is Business Blogging.

Business blogging is the best way to engage consumers while simultaneously branding your name and product/products. Engaging consumers is so much better in this millenium, as opposed to pushing your products on them and begging them to make a decision. Communicating through a blog, helps companies reach a larger number of their target market, they also allow consumers to communicate back through leaving comments, questions and reactions, as opposed to a static web page that only allows consumers to view and read.

A blog page also encourages internet users to stay up to date on the blog page, coming back to the page on a weekly or daily basis to be informed through your writings. When consumers start returning to your blog page to read the information, they become more and more comfortable with your company. This trust that builds up through the writing in a business blog is what allows consumers to make up their mind to purchase from your company as opposed to your competitor.

Everything You Know About Social Media is Wrong

There are many theories floating around online about Twitter marketing or social media marketing is and how it is put into practice. While much of it is common sense there is a lot that is simply unproven or a waste of time. Businesses large and small are realizing how social media sites such as Facebook and Twitter have permeated peoples lives and are becoming more social network savvy.

Some have made the transition from offline to online like a duck to water while other businesses seem stuck in an old mindset with the belief that it is just another form of one way advertising. Those businesses that have been successful have not fallen back on methods that have worked in the past but no longer apply but have created something of genuine value.

The businesses that have really shone have gone beyond using social networks merely as another tool in their marketing mix to promote their products but have used employeda  ingenuity to create viral marketing campaigns or memes which have hooked in existing customers and created whole new army of new ones. It is not enough to simply engage in a ‘conversation’ with your follower/customers. You have to have something interesting to say and not just some cheesy sales pitch.

Technorati Tags: Social Marketing, Social Networking, Twitter, Facebook

Sunday, September 13, 2009

Should I say something witty here?

I always feel like I should be witty and charming when writing about myself in a blog. Like someone out there will read this and say ” Oh how charming, I can only imagine how adorable and likeable she is in real life.”  Well, I’m just not that cool. I mean yes, I am witty and adorable in real life but it never really translates well into blog form. I have resigned myself to just writing and stop trying so hard.

So here I am on WordPress with nothing in particular to talk about really. I go to school full time and just recently quit my job. It was liberating and wonderful…you should try it sometime.  I have to real trace of a social life and that was mostly due to my job. I am trying to get out there and be outgoing and meet new people but its a challenge for sure.  I spend most of my time doing homework and playing on Facebook because my generation is going down the tubes with technology based relationships and no people skills and I think I am right there with them. I despise and love Facebook all at the same time. Its a love hate relationship for sure.  I suppose we could get into that another time.

Anyway, please let me know what you think. Feedback is open and welcome. I promise to try and be as interesting as possible.

Jess

[Via http://charityslamb.wordpress.com]

Social Networking Rookie

So I am what I would like to call myself a Social Networking Rookie. Yes, I Facebook. I tweet. I am “Linked-in” to my former colleagues and friends. I also do update from my Blackberry. But this whole Skype/Blog/Tweetdeck thing just has me completely frazzled.

So… I do what every other person in their right mind should do when they are confused…. research. I Googled about Skype and learned that you can use VoIP (Video Over Internet Protocol) to do live video chats. You can have your own Skype phone number to make landline calls. I am still rather confused about this whole Skype thing… but I think it would be very beneficial to people who do teleconferences!!

Alright… now Blogging. I am rather new to the Blog world. Obviously, this is my first Blog as an owner, my first Blog as a writer and my first Blog as a reader. I did research popular blog sites, there was Blogspot, but I have heard some cons. And then I found out about WordPress through Twitter. Numerous people on Twitter use and highly recommend WordPress for their own blogs. I think it has to do with the readability and the clean look. That was the #1 complaint from Blogspot users, clutter.

Okay. Here is what I do know about Social Networking.

1. It is a great way to stay connected. I just checked my Facebook. I have more than 700 friends. Now obviously these are not 700+ friends I keep in contact on a daily basis. But it is nice to know that I have met over 700 people that I can check to see what they are doing on any given day. Creepy, right?

2. Job opportunities. My friend Marcus found his job through Twitter. He tweeted about his experience, blogged about his abilities, linked himself to anyone and everyone he could get introduced to, and did (what few people know how to do) BRAND HIMSELF. He also does these crazy things called Tweetups. Still learning about those.

3.  Collaboration. Where else on Earth are you going to find 1,000,000 to join one group to achieve anything. I bet there are hundreds of groups on Facebook that claim “If this group reaches 1,000,000 I will…” 1,000,000 PEOPLE!? Let alone most of these people are in college. You can’t even get 500 college students to remember to do their laundry let alone rally to stop the genocide in Darfur. AMAZING.

So, yes, I do consider myself a rookie, although I know a little about each of the “social networks” in the world.

Follow me on Twitter: @jessicawozny

Facebook Me…if you can

I just might give you access to MySpace

Who knows… we may be Linked In

[Via http://jessicawozny.wordpress.com]

Saturday, September 12, 2009

Συγκριτικό Android κινητών

Συγκριτικό Android κινητών-koutsou.gr

Δεν είναι πολλές οι επιλογές για κάποιον που θέλει ένα Android κινητό. Τουλάχιστον μέχρι στιγμής. Όλοι οι κατασκευαστές προσπαθούν να πετύχουν το μεγαλύτερο σκορ όσων αφορά τον δείκτη απόδοση/τιμή. Και όσο για την απόδοση αυτή μεταφράζεται είτε σε hardware είτε σε software. Και μην μου πείτε ότι όλα έχουν Android OS. Η HTC με το Hero πλάσαρε το Sence UI όπως έκανε και η Motorola με το Dext και το MotoBlur, έτσι ώστε να δώσουν το κάτι παραπάνω στο Android OS.[next]

[Via http://xollothnews.wordpress.com]

We will never forget... forget what?

I came across this post on facebook by my dear friend Cody Morris, and thought I would share.

We hear the saying “We will never forget” a lot this time of year, but what is it exactly that we are swearing not to forget? The tragedy? The sacrifice of people who made a difference? To be more vigilant? All of the above? I feel like the one thing most worthremembering is the one thing most people seemed to forget the fastest, which was the unity we all felt that day. For one day, a week at most, the divisions between us all disappeared. It didn’t matter if you were rich or poor, cop or street thug, baptist or catholic, white or black, we were all one, all united under a single concept: American. There was even unity between other countries and ours, united behind the concepts of good and humanity.  So maybe today, when you’re hearing “We will never forget” everywhere and seeing it on bumper stickers, remember also the Unity and what it felt like for that brief moment in time to be free of all the walls between us. Maybe even imagine a future where every day is like that, where people change from “ours is the right way” or “a better way” to “ours is merely another way, for we are all one.”   Love, Magic and Laughter,  

[Via http://myhappyearth.wordpress.com]

Friday, September 11, 2009

How many friends can someone have on Facebook?

I’ve noticed many people on Facebook who have over 1000 Facebook friends.  I cannot fathom knowing 1000 people well enough to call each of them “friend.”  I think I have about a dozen people whom I would consider a friend.  The idea that a person can have 1000 friends cheapens what the word means to me.  My problem is not with people who have lots of Facebook friends; it is with Facebook’s notion of what the word friend means.  The 1828 version of Webster’s dictionary says the following:

One not inimical or hostile; one not a foe or enemy; also, one of the same nation, party, kin, etc., whose friendly feelings may be assumed. The word is some times used as a term of friendly address.

1000 acquaintances I can see, 1000 friends?  No way.

Friendship is rooted in an investment of time in another.  Modern society has accelerated everything, including the perception that friendship can be formed in a moment and produce fruit without an investment of oneself.  A friend is a rare  thing in this world; a friend is a gift.  How many friends can you honestly say you have?

Be thankful for each one you can count as friend.

Father, thank you for my friends.  I am grateful for the way they show me your forgiveness and patience through them.  Please give me the grace and love to walk as a friend with those you have put in my life.

[Via http://seetheway.wordpress.com]

Internet in the 90's, Social Media today.

I remember when I began working on an IT helpdesk; the internet was really leaving its infancy and was a full fledged way of life.  We had exited the 90’s and, for the most part survived the millennium without all bursting into flames or anything else too crazy.  At that time, there was still quite a lot of fear surrounding the internet, and what exactly was the appropriate level of access to give to an employee.  I remember the debate in our team meetings.  Only specific work related sites would be opened, and that list wasn’t all that long.  There was no searching for information on topic’s, reading blogs on specific topics and finding information on the business issue you were researching.  No, there was a cloud of fear surrounding loss of employee productivity, disclosure of sensitive information and who knows what else.  I even remember when approval was required to allow for an external email address (now everyone, including the 18 year old intern gets email when they arrive for their first day at work, no questions asked.

Compare that to today and social media.  The debate rages with companies over providing access to Facebook or Twitter because of the fear of all the exact same things that were feared by opening the internet.  The ability to answer questions, recruit excellent employees and find solutions to tough problems is enhanced by these tools, but this isn’t the focus.  Once again, as in the debate of the 90’s, the answer isn’t in the IT department controlling and policing, but rather management should be teaching responsibility and empowering it’s employee’s to create a stronger orginization by using these tools for viral marketing and building customer relationships, among other things. 

Imagine if the internet goes down in your workplace for 20 minutes.  You’d think people were poisoned and only Google in the next 10 seconds will cure them.  I imagine that we’ll reach a point in the not too distant future where this will hold true for Twitter or Facebook.  I think it will become a required tool in the next few (or less) years, just like email. 

How does your company treat social media?  Is it the internet of the 90’s, wrought with fear, or is it part of the strategy?

Leave a comment, as well as your @twittername, and I’ll thank you on Twitter.

[Via http://matthewschmitt.wordpress.com]

Thursday, September 10, 2009

Third-Party iPhone Apps I Actually Still Use

More often than I care to admit, I have rushed to download a fancy new iphone application, only to have it languish on my phone. That was the inspiration for the first “list of iPhone apps I actually use” last year, after the iTunes store started selling third-party applications.

Since then, the number of new applications has grown rapidly. Now there’s a cottage industry of lists, blogs and podcasts devoted to reviewing applications. Here’s a recent Techcrunch list of the “best” apps, which notes the store had 300 new apps rolling out every day. Here’s a similar post at Gizmodo, which put the total number of apps at more than 74,000. Many of the lists that try to sort out the best applications seem to focus more on flash than substance.

In August, I finally renewed my AT&T contract and upgraded to the iPhone 3GS. It seemed like the right time to reconsider the programs I had loaded onto my phone. Did I actually use them?

Here’s my revised list:

  • Bento This has quickly become one of my favorites. For the Mac, the $49 Bento 2 is a quick and easy database program that works with spreadsheets and other data sets, like staff lists, to-do lists, project tracking, and so on. The iPhone Bento software syncs beautifully with it, so you have all your important data on your phone. Too bad it’s not free with the computer software, but I didn’t mind paying $4.99. This could work as a standalone iPhone application (if you live in a Windows PC world, say) but a warning: There are a number of bad reviews on the iTunes store from people who tried building databases directly on the iPhone. I haven’t tried; as a way to sync and render Bento 2 files on an iPhone, this app is great.
  • Google Mobile App I still use this application quite a bit to search the Web, bypassing Safari. It used to be the only way to search the contents of the phone (now the iPhone OS can do that, too). Voice search is cool, but it’s still something of a party trick. The word recognition is getting better all the time, though it has trouble in loud places like the sidewalks of New York. I hope they keep tweaking it. I also enjoy Google Earth, another nifty iPhone toy.
  • MightyDocs If you use Google Documents, this gives you fast access to them over the phone. And if you are going to be away from easy Internet access, you can cache them all on your phone. It now has basic spreadsheet support, which was missing in the original. And it’s still free.
  • ReaddleDocs But you may have documents you don’t want to keep in the cloud. This $4.99 app offers a drag-and-drop solution from your computer over a WiFi network to the phone for a range of documents, including Word docs, spreadsheets, PDFs and more. A lot of people seem to use the similar Airsharing tool, but ReaddleDocs has been a smoother experience for me, with more features and flexibility. It comes with 512mb of online storage, syncs with MobileMe and iDisk, and a variety of other Web cloud solutions. It even has a built-in browser that lets you save Web content, making it a possible replacement for bookmark/clipping applications like Evernote, which I still have on my phone and computers but don’t use much.
  • Twitterfon Pro is my main choice for a Twitter phone client. It handles retweeting seamlessly (without giving you attitude, like its competitor Tweetie). It can show tweets and replies in a conversation format, among other cool features. The free, advertising-supported version is just as good.
  • Facebook Newly updated, this application is nicely put together, attractive, with intuitive navigation of the Facebook site. Some reviewers say the iPhone version is better than the Web site, and perhaps that is a hint about the mobile future to come, when computers go the way of typewriters and most of us carry the Internet in our pockets.
  • PicPosterous One-click picture and video posting to a Posterous photo blog page (here’s mine), for quick sharing with friends. It will also autopost to other social media sites like Facebook, Friendfeed and Twitter. This app is a snap. Here’s an auto-slideshow I posted of the aftermath of a taxi fire near my apartment.
  • Textplus AT&T used to include 200 free SMS text messages a month with the iPhone data plan. Now it wants you to pony up a monthly fee or pay by the message, making those bits some of the most expensive on the Internet. I don’t use enough text messages to warrant paying for a plan, so I’m a la carte. One way to keep costs down is with this free ad-supported application. It gets around the cost by setting up a Web-based group chat with you and your correspondents. Once you text their phone numbers they can reply at no cost to you, even if they don’t have TextPlus themselves. With push notification, it behaves like the native SMS client.
  • AIM Another free alternative to SMS is instant messaging via mobile. I have a lot of work contacts on AIM, gChat and similar networks. This application loads those contacts and lets me chat by phone (again, without per-message charges).
  • Shorter Oxford English Dictionary At $49.99, this is the most expensive application on my list, and possibly one of the most expensive in the iTunes store. It has more than 600,000 words and definitions, a distillation of the 20-volume O.E.D. into just two volumes. It includes all words in current English from 1700 to the present, and includes a word-of-the-day feature and a randomizing feature for browsing. The best resource for learning the derivations of obscure words.
  • Shakespeare The complete works of William Shakespeare in a well-designed reader. Follow along at Shakespeare in the Park. Free, from Readdle.
  • Kindle for iPhone Many people don’t agree, but I think that the e-book reading experience on this application is better than the actual Kindle, especially if you like to curl up with your reading material at night without bothering with a booklight. And now I don’t have much choice, since my Kindle 1 exploded, and I’m not ready to commit to a new one. At least I still have access to the books I bought with this free app. Kindle newspaper and magazine subscriptions don’t work, nor can you read documents you have sent to yourself or ebooks from sources other than Amazon. The coolest feature is the Whisper Sync: It takes you to the most recent page you read, whether on the phone or the Kindle.
  • Stanza This is an even better e-book reader, a competitor that Amazon bought out. Alas, it doesn’t connect to the Amazon store or read the Kindle format (yet). The library connects to Project Gutenberg, Feedbooks and other services that offer free public-domain texts of many classics. You can also buy books from certain indie operations. The page-turning, fonts and other features are superior to the Kindle for iPhone application. You can even put your own documents and ebooks into Stanza, a feature supported by the Kindle but not its iPhone cousin.
  • iWant For when you just want to quickly find a nearby restaurant, bar or gas station, without gee-whiz graphics to impress your friends. It’s free.
  • Yelp The user-rating restaurant/bar/etc site powers many other location-based restaurant apps, so you might as well use Yelp’s app, which works well and is attractive. Just be sure apply a grain of salt to the reviews by the site’s notoriously cranky and vengeful users.
  • UpNext 3D NYC If you want to show off gee-whiz graphics while out on the town, this $2.99 mapping application is a great option, so long as the town is Manhattan (sorry, rest of New York City and the U.S.). The map is rendered in 3-D with each building’s contents inventoried, and listings features will zip you around the map to newly opened restaurants, bars and so forth.
  • Urbanspoon Some people swear by this random restaurant finder, an early application in the store. I think it’s gimmicky and annoying, but I do resort to its roulette wheel charms when I’m in a large group and we can’t agree on a cuisine or a price range. It’s also a good app for showing off the phone to newbies.
  • NYTimes The first version of my employer’s fre reader was too slow for some, but the latest update is pretty snappy. The articles download faster, you can bookmark them and share them via e-mail. Since my Kindle had its meltdown, this is my main portable way to read the paper. If I know I have a long subway ride, I download the news before heading underground to the land of no Internet. There is a menu that shows all the photos from the paper, and it’s pretty easy to customize the sections you want to see when you first open the application.
  • WSJ Why pay for online news from The Wall Street Journal when you can get it free with this nicely done mobile reader? But note the warning: “Access to subscriber-only content available without charge for a limited time only.”
  • NPR News My wife can’t bear to be separated from National Public Radio, and I am a sometimes addict myself. But when we travel, we sometimes find ourselves out of range of a good public radio station. This audio player is great for listening to any NPR shows at any time, either recorded versions or live streaming from NPR stations. The unrelated Public Radio Player is pretty good, too, and lets you listen to streaming content from a long list of local public radio stations (not just NPR).
  • AOL Radio, Last.FM and Pandora. Another way to turn the iPhone into a radio is with one or all of these free players. Lilsten to Internet radio, create streaming customized channels, and even buy music.
  • Remote This was one of the earliest and coolest free iPhone tools. Turn the phone into a full-featured iTunes remote for your computer or Apple TV. Browse your media library in the palm of your hand.
  • i.TV Television listings on your phone, with push notifications to remind you of upcoming programs and user reviews. The new version will eventually allow the phone to be used as a remote for Tivo HD (but not my 10-year-old TiVo Series 2, alas). It also has movie reviews and Netflix integration.
  • Amazon So you see a product of interest somewhere — on a train, at a friend’s house, in a brick-and-mortar store. No more scribbled notes or typing. Launch this application, and take a picture for the “You asked us to remember” function. In a few minutes, Amazon will find a similar item in its store. It worked the first time for me with a fairly poor quality picture of an obscure book’s cover; no bar code required. It worked with a picture I took of a review on the cover of The New York Times Book Review. And it’s not just for books. It worked for a demitasse. And with a picture of a cordless phone handset wanted to replace (alas, that model is no longer manufactured, but Amazon had a product page). It recognized a plush dinosaur toy someone bought for my daughter. You may be obsessed with finding objects it can’t identify. Or you may find yourself taking pictures of every object of desire. If you’re doing this in a real store, you may have to confront ethical questions. That’s your business. Just watch out for the Amazon one-click — the path from looking something up to an immediate impulse buy is nearly frictionless.
  • 1Password The day you lose your phone, you’ll be happy the person who found it doesn’t have access to all your sites, accounts and passwords. This secures and encrypts them, and it syncs with the passwords on your computer. (This app was free, but you do have to pay for 1Password software for your Mac itself).
  • Wikipanion Look it up on Wikipedia with a few touches. But please don’t cite it in your term papers if you are one of my wife’s students. I tried a few Wikipedia apps and settled on this one for its easy lookup functions. I’m testing the official Wikipedia application, as well as Wapedia, and will revise this post if I come to like one of them more.
  • WikiHow A free version of the popular how-to Wiki. It includes a bonus survival guide stored on your phone, for emergencies how-to situations (My favorite: “How to Escape From the Trunk of a Car.”)
  • Mixologist I’m mostly a wine-and-beer guy, but every now and then I find myself at a beach house with an odd assortment of liquor and mixers. This 99-cent application lets you search for the drink you can make with the ingredients at hand, using a nice interface. There are many other cocktail recipes for the amateur bartender. There’s also a liquor store finder built into it. If this application sounds more appealing than it should, you might consider this one.
  • Brushes
  • This simple finger-painting program is a favorite of artists and was famously used to create a New Yorker cover. Now it has layers and photo-importing, and even the most artistically challenged painter can create beautiful images.

  • I Dig It, Waterslide, Parapanic, Jelly Car, Tapword, Bejeweled, Toy Bot Diaries, de Blob, Stone of Destiny, Scrabble, Enigmo, Tetris, Super Monkey Ball, DizzyBeeFree, BattleAtSea, Bubblewrap, Morocco The iPhone is a great gaming platform. Games tend to cost $5 to $10 on iTunes, so you have to choose carefully. These are among the best, based on extensive kid-testing with my 9-year-old daughter and her friends (I helped). Several take great advantage of the touchscreen, accelerometer and other functions in clever ways.
  • Shazam and Midomi Fun with music. Amuse your friends. Hold Shazam up to a playing music source, and it identifies the song. Midomi is similar, but you can also say lyrics or hum to get a list of possible song titles. One day at work we were all standing around singing songs into it. Karaoke without background music, a terrifying spectacle. The link shows a Shazam-Midomi face-off on YouTube; Shazam won for reliability and usefulness. Both are free and worth having, although the novelty of these party tricks wears off eventually. Another fun music application is the Ocarina, which turns the phone into a musical instrument broadcasting on the Internet, but I don’t use it that much.
  • Live Cams Another useless stunt app. Browse public Webcams, and view your own private cams if you know the address. Pretty much a waste of time, but interesting. The marketing suggests you can use it to watch semiclad people on beaches, but, uh, there might be easier ways to find that on the Internet. I like to look at Times Square to make sure it’s still there. New parents might want to use it to set up a babycam in the nursery.
  • iHandy Level Sometimes you just want to know if that table is level. This is a sometimes-useful tool that will impress old timers who think the iPhone is a useless tool. Free (for now).
  • Is there a great or useful application I’ve missed and should try? Tell me in the comments.

    [Via http://palafo.com]

    Exprimir las naranjas: marketing

    Ya he comentado en numerosos posts lo importante que resulta el marketing para cualquier empresa de desarrollo de software, de hecho todas las grandes y otras no tan grandes aplican de forma continuada esta estrategia.

    Como también he indicado en múltiples ocasiones, el marketing no tiene por qué ser necesariamente caro, es más, con las posibilidades que nos proporciona Internet y el enfoque hacia una web 2.0, permiten que los costes derivados del marketing se reduzcan considerablemente, sin que tenga que sufrir una merma la calidad del mismo o el público objetivo.

    Con muy poco, se puede lograr mucha atención, algo que puede resultar fundamental para que la marca de una empresa suene en el mercado, lo cual es positivo para la captación de clientes y de recursos humanos (esto segundo no es algo que se deba tomar muy a la ligera, por regla general los recursos humanos suelen buscar el abrigo de las empresas más grandes o de las que más les ha sonado (no quiero decir con esto que irse a una empresa grande o que tenga mucho bombo sea la mejor o la peor opción, simplemente me limito a constatar un hecho).

    En los proyectos de desarrollo de software se suele generar una serie de conocimientos, algunos de los cuales incluso se transcriben a formato digital, ¿por qué renunciar a exponerlos en el blog corporativo de la empresa o hacer algún comentario sobre los mismos en Twitter o en Facebook?, ¿por qué renunciar a participar en conferencias o en seminarios para hablar de esas materias?. El coste es mínimo ya que el trabajo ya esta hecho, en muchos casos bastará con copiar y pegar, en otros simplemente trasladar lo que está escrito en la cabeza a formato digital. Sí, requiere algo de tiempo, pero las ventajas son muy grandes, ya que permite obtener un beneficio complementario de cada proyecto de desarrollo de software en el que se participa, no aplicar esta estrategia sería como dejar las naranjas (cada proyecto) sin exprimir todas sus posibilidades (con una naranja puede que no se note mucho, pero, ¿te imaginas lo que se pierde si se suman todas las naranjas?).

    [Via http://jummp.wordpress.com]