Many musicians use social media to gain visibility and fans of their music. Myspace, Facebook, Twitter and a host of others, are great marketing tools to break through geographic barriers and market talent. The iPhone even advances that notion with an “app for just about anything.”
For musicians, the Riff Raters iPhone app can be a fun tool to be used in marketing your talent and gaining fans too.
In marketing circles, advertisements can sometimes consist of teasers. Email advertisements, newsletters and even videos give small bits of the whole piece, leaving the viewer or reader wanting more. The same can be said of 20 second riffs on Riff Raters.
Riffers can gain fans and provide direction to such links as Facebook, Myspace and Twitter. A band or musicians’ website can also be provided, thus giving raters and listeners on Riff Raters the ability to seek out more music from the musician or band.
So, if you’re a musician or part of a band, this $1.99 iPhone app can be a catalyst to help you advertise your talent. It should definitely be added as a tool in your marketing arsenal to augment your social media pages and other marketing activities.
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