I tried this from 2003 until 2006. Back then I talked about politics & music. I still like music. And I like social media and the possibilities it offers non-profit arts organizations. As traditional media continues to decline, the importance of reaching people in a new way has become obvious. Our budgets are thin and this is free and it’s exploding. It is hard to comprehend why it’s so important, but we can either get ahead of the curve or get left behind. Boomers may respond to TM & direct mail, Gen X might prefer radio & email marketing , Gen Y might prefer RSS & Twitter, but Millennials might prefer Facebook, IM or texting. If we want to reach a new audience, we must learn to communicate to them in the way they prefer. Ignoring one facet could be ignoring a whole segment of our audience and we can’t afford that risk.
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