What does 87, 2645, 68, and 57 have in common? Come on it’s not that hard. Take a guess. While trying to find some interesting information about twitter and facebook to blog about I found that the Nielsen Company recently reported data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage for September 2009.
So you want to know what those numbers have in common?
- 87- the average number of web domains a person visited during September
- 2645 – the average number of web pages a person visited during September
- 68- the average number of hours people spent behind a computer during September (68 hours and 58 seconds to be exact)
- 57- the average number of SECONDS people spend on any given page during September
Yea! its scary. 57 seconds, as one of my professors would say, we have the attention spans “of a flea!”
But what does this have to do with Facebook? It was the number 4 web brand in the U.S. Facebook had 105,449,000 Unique visitors for the month. That is roughly 1/3 of every American, plus every resident of Connecticut and North Dakota, I know random, according to the US Census
Now even scarier, Facebook was the number one brand in terms of time spent. Americans spent an average of 5 hours, 24 minutes, and 38 seconds in September.
Now if only I could stop spending that time on Facebook and apply it to my blog, I could have a solid post every week.
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