According to Squidoo.com, there are several factors which account for a good charity application on Facebook. They include: “user value, charity value, viral factor, and interest longevity potential”. They acknowledge that the charities are getting more and more substantial every day, therefore the need to update this list will become apparent soon enough. However, they believe that this list currently lists the best charity applications via Facebook
The listThe following is their list:
1) Good Samaritan–offers surveys to users that they can fill out, and every time a survey is filled out, money is donated to a certain organization.
2) iRipple–uses PPC campaigns and ads to donate money one of four organizations
3) Good Search–a search engine which allows users to donate a portion of proceeds towards a charity
4) Social Vibe–connects social networks with a social vibe account.
5) Charity Trivia–trivia charity application which donates 10 grains of rice for every question users get correct.
6) Give Stream–this application lets you donate money to 14 different charities via an Amazon store. With each product you buy, you donate a portion of that money to a charity.
7) Every Click– a PPC (Pay Per Click) based app which generates money via sponsored links and ads.
8) Competition for a Cause–a Twin City benefit app in which local owners are sponsoring an award amount, and teams are selected to choose how that award is donated.
9) Pennies at a Time–a shopping portal which charities “pennies at a time” every time you shop through their application.
10) New Year’s Card–an interesting “New Years wish” based app in which the most popular wishes receive 100 dollars.
My analysisI thought the list was a very good one, mainly for the fact that it linked the readers to the applications, showed the pros, and showed the cons as well. Personally, I would have made a few changes. For example, I think Pennies at a Time should have been number ten, because it was stated that it is not clear where the spare change is actually going. For New Year’s Card however, it is quite clear that the most popular wish is the one that receives monetary support. Something to keep an eye open for: an updated list 6 months from now on Squidoo.com.
[Via http://onlinefundraisingblog.wordpress.com]